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3 March 2021

Powersports industry continues to grow in Canada

The global powersports industry – like powersports vehicles themselves, continues to accelerate quickly.

A Market Research Future Report predicts that by 2025, the powersports market will rise by an impressive 5.65%.

Powersports has steadily grown in popularity around the world as an adventurous brand of entertainment, both by riders and spectators - but powersports owes much of its popularity to the North American market.

It’s no surprise that North America accounts for a huge portion of powersports sales. Factors such as favourable weather conditions, increasing establishment of recreational clubs, and growing expenditure by consumers on recreational activities have made it a powersports hot spot. That’s why the US and Canada account for the largest share of the powersports market year-over-year. Take a look at some of the key players and top brands that make this industry the powerhouse it is today!

Key Players in Powersports

According to the Market Research Futures Report, the top performing powersports brands are:

• BRP

• Textron Inc.

• Yamaha Motor Co. Ltd

• Honda Motor Co. Ltd

• Polaris Industries Inc.

Since Canada continues to steer powersports sales in a lucrative direction, powersports dealers have a unique opportunity to capitalize on the more sales, with financing options built to enhance approvals.

LendCare Offers Full-Spectrum Powersports Financing When it comes to helping your customers attain financing for all powersports vehicles, including snowmobiles, ATVs, motorcycles and dirt bikes – LendCare offers unique financing solutions that fit customers with varying credit histories.
Our flexible financing programs cater to the needs of your near-prime, sub-prime and non-prime customers. This enables you to close the deals that other lending options are quick to decline.

With interest rates starting at 9.9% and dealer reserves up to $450 on each deal, we support the financing needs of thousands of powersports dealers across Canada.

To learn more, or signup with LendCare, please visit our powersports financing page, and see the difference we can make at your dealership.


LendCare to be acquired by goeasy Ltd.

LendCare to be acquired by goeasy Ltd.


On April 12, 2021, we announced that LendCare has entered into an agreement to be acquired by goeasy Ltd. goeasy is one of Canada’s leading providers of non-prime leasing and lending services offering a wide variety of financial products that help put Canadians on a path to a better financial future.


We are excited about what this strategic acquisition means for LendCare, our employees, customers and our partners. We will continue to build on the incredible growth we have achieved to date and accelerate our growth strategy as goeasy makes investments in the LendCare business.


LendCare will continue to operate as it does today, so there are no changes to how you work with us. Our existing leadership team will remain in place and you will continue to work with the team as you always have, business as usual. Our teams will continue to provide the high level of support you are used to receiving.


Read more about this announcement.