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26 April 2021


Massimo Motor Canada appoints LendCare as exclusive POS finance partner

We are excited to announce an exclusive point-of-sale financing partnership with Massimo Motor Canada, a new division of Massimo Motor, one of North America’s fastest growing powersports vehicle manufacturers.

This new partnership supports the continued expansion of LendCare’s full credit spectrum single point-of-sale financing solutions for powersport enthusiasts across Canada, at a time of increased consumer spending on powersports vehicles and accessories.

“We are excited to introduce our partnership with Massimo Motor Canada, a company driven by their passion for powersports”, said Ali Metel, CEO, LendCare Capital. “We have witnessed unprecedented growth in this sector since early 2020 and this new partnership will complement and support the heightened consumer interest in outdoor lifestyles and off-road activities”.

“Our new partnership with LendCare is the perfect fit for us at a time of exciting sector growth”, said Jared Holbrow, Director of Sales, Massimo Motor Canada. “We are confident in the innovative POS technology solutions that LendCare provides, and we look forward to sharing our passion for powersports with future customers all over Canada”.

Our proprietary software technology, FrontLine, is at the core of this new partnership, providing merchants and consumers with a flexible, mobile financing approval platform, where transactions happen on any device, in real-time.

LendCare to be acquired by goeasy Ltd.

LendCare to be acquired by goeasy Ltd.

On April 12, 2021, we announced that LendCare has entered into an agreement to be acquired by goeasy Ltd. goeasy is one of Canada’s leading providers of non-prime leasing and lending services offering a wide variety of financial products that help put Canadians on a path to a better financial future.

We are excited about what this strategic acquisition means for LendCare, our employees, customers and our partners. We will continue to build on the incredible growth we have achieved to date and accelerate our growth strategy as goeasy makes investments in the LendCare business.

LendCare will continue to operate as it does today, so there are no changes to how you work with us. Our existing leadership team will remain in place and you will continue to work with the team as you always have, business as usual. Our teams will continue to provide the high level of support you are used to receiving.

Read more about this announcement.