26 April 2021


Massimo Motor Canada appoints LendCare as exclusive POS finance partner

We are excited to announce an exclusive point-of-sale financing partnership with Massimo Motor Canada, a new division of Massimo Motor , one of North America’s fastest growing powersports vehicle manufacturers.

This new partnership supports the continued expansion of LendCare’s full credit spectrum single point-of-sale financing solutions for powersport enthusiasts across Canada, at a time of increased consumer spending on powersports vehicles and accessories.

“We are excited to introduce our partnership with Massimo Motor Canada, a company driven by their passion for powersports”, said Ali Metel, CEO, LendCare Capital. “We have witnessed unprecedented growth in this sector since early 2020 and this new partnership will complement and support the heightened consumer interest in outdoor lifestyles and off-road activities”.

“Our new partnership with LendCare is the perfect fit for us at a time of exciting sector growth”, said Jared Holbrow, Director of Sales, Massimo Motor Canada. “We are confident in the innovative POS technology solutions that LendCare provides, and we look forward to sharing our passion for powersports with future customers all over Canada”.

Our proprietary software technology, FrontLine , is at the core of this new partnership, providing merchants and consumers with a flexible, mobile financing approval platform, where transactions happen on any device, in real-time.

About LendCare

LendCare Capital Inc., is an industry-leading point-of-sale financing subsidiary of goeasy Ltd. (TSX:GSY). Through a network of approximately 7,500 merchants and innovative technology, LendCare offers financing for vehicles, powersports, retail purchases, healthcare procedures and products, and home improvements. goeasy is one of Canada’s leading non-prime consumer lenders offering a full suite of leasing and lending products to the non-prime consumer. Founded in 1990, goeasy has spent the past 33 years providing approximately 1.3 Million Canadians with access to $10.7 Billion in consumer credit.

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