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15 July 2020


LendCare launches new technology to accelerate point-of-sale financing for Canadian merchants and consumers.

TORONTO, July 16, 2020 – LendCare Capital, a leading Canadian point-of-sale finance and technology company, announced today the launch of their new online financing and origination platform, FrontLine.

FrontLine is a proprietary software technology designed to provide merchants and consumers with a flexible and mobile friendly financing experience, where transactions happen in real-time on the platform.

“Developing an online point-of-sale solution that was universally accessible by merchants and consumers was the next logical step to support our growing number of partners in the broad range of verticals that we support.” said Ali Metel, CEO, LendCare Capital. “Our platform will accelerate the point-of-sale process and better position businesses for growth, all while providing them with an innovative and customer-centric experience”. Ali Metel went on further to say. “FrontLine is an integral piece of LendCare’s goal in implementing what we perceive as Canada’s first national full credit spectrum single point-of-sale financing solution, giving merchants a true one-stop platform with a single technology integrated with a single lender to address financing needs from Prime to all the non-Prime credit grades, maximizing sales volume and eliminating the need to deal with multiple lenders.”

This tech-forward tool allows merchants to take their customers from ‘apply to buy’ within minutes, either in-store or remotely from any mobile device or computer. This includes the ability for merchants to integrate FrontLine application links into websites, QR code scans and shopping cart check-outs.

FrontLine comes with a vast array of features like; instant credit decisions, seamlessly integrated fraud detection, sales pipeline updates, lead management and the option to email or text unique links to customers, allowing them to complete their own applications remotely, from any device.

The FrontLine platform also allows for customized workflows, based on unique business or product categories, and will enable merchants to track credit decisions, monitor sales and receive payments, all electronically.

LendCare has been testing FrontLine over the last quarter with a select group of partners to great reviews and will now begin migrating the company’s current network of over 6000 partners across Canada to the new platform.

LendCare to be acquired by goeasy Ltd.

LendCare to be acquired by goeasy Ltd.

On April 12, 2021, we announced that LendCare has entered into an agreement to be acquired by goeasy Ltd. goeasy is one of Canada’s leading providers of non-prime leasing and lending services offering a wide variety of financial products that help put Canadians on a path to a better financial future.

We are excited about what this strategic acquisition means for LendCare, our employees, customers and our partners. We will continue to build on the incredible growth we have achieved to date and accelerate our growth strategy as goeasy makes investments in the LendCare business.

LendCare will continue to operate as it does today, so there are no changes to how you work with us. Our existing leadership team will remain in place and you will continue to work with the team as you always have, business as usual. Our teams will continue to provide the high level of support you are used to receiving.

Read more about this announcement.