5 March 2024


3 Ways Automation Can Powerup Your Small Business

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With the many ways businesses now engage with customers—from social media to online storefronts—the task of managing interactions without automation can be time-consuming.

For small businesses, automation is a game-changer. It eliminates repetitive tasks, such as managing endless customer emails, enhancing communications, simplifying processes, and boosting content production efficiency.

Most importantly, implementing meaningful automation boosts profit with a return on investment of 30-200% within year one.

Essentially, it empowers your team to accomplish more with less, optimizing efficiency and effectiveness; let's take a closer look.

Make Your Customer Communication More Intuitive

Implementing automation into your business can streamline your day-to-day communications, saving time and boosting customer service. Businesses that automate follow-up emails and outreach campaigns can improve their response rate by 250%.

Here are just a few of the efficiencies your team can discover:

  • No More Cluttered Inbox. Reports show that nearly 60% of any inbox contains messages that are either unrelated or low priority. This clutters inboxes and pushes important messages downward. AI-powered automation can help businesses sort emails, providing quick canned responses to frequently asked questions, freeing your focus.

  • Effortless Follow-Ups. Struggling with slow responses from customers, partners, or merchants? Automation tracks delays and sends follow-up messages automatically, reducing manual work and preventing oversights in communication.

  • Streamlined Task Assignment. Automation is also good at sorting email content to give tasks to the correct team members, reducing administrative work. This redirection of effort means more time for your team to engage in brand-building activities.

Close Sales on Autopilot

Automation is capable of more than just keeping the conversation going; it can help close deals while you sleep. Research shows that automated lead nurturing has shown an over 200% increase in conversions for some of the biggest brands that have implemented it; additionally, sales teams close 30% more deals when they automate.

Here's how:

  • Answer and Triage Inquiries About Products. Instantly respond to potential customers using AI-driven chatbots built using ChatGPT. These bots can answer basic queries and perform follow-ups. This automation guides users through your product offerings and even identifies high-priority leads by asking the right questions.

  • Easily Qualify and Filter Leads in Real Time. Use automation tools to score leads based on their interaction with your website, email responses or social media engagement. This ensures that your sales team focuses their energy on leads with the highest conversion potential.

  • Follow-up on Stalled or Dropped-off Leads. Automatically send personalized emails or text messages to leads that have gone cold, re-engaging them with new offers. Automation makes sure you're persistent without the manual effort.

Content, Content and More Content

In today's digital world, content is king—but producing it consistently can be a headache. Automation can simplify the process. In fact, you can automate almost all tasks involved with content ideation and social media posting. One study showed that automating your content and posts can save teams up to 6 hours every day

  • Efficient Content Creation. AI-powered automation can create blog posts, social media updates and video scripts using your input and keywords. This speeds up the content production process, allowing you to keep your digital presence vibrant and engaging.

  • Automated Publishing and Scheduling. Plan your content calendar and use automation tools to schedule posts across various platforms. This ensures a steady stream of content without the need to manually post every piece.

  • Personalized Content Recommendations. Implement systems that track user behaviour and preferences to automatically suggest personalized content. This not only enhances the user experience but also increases engagement and the likelihood of conversion.

Start Small

The key is to start small; explore tools that address your most time-consuming tasks first—whether that's customer service, sales or content creation. There's a plethora of easy-to-use, cost-effective automation solutions out there designed with small businesses in mind. The benefits—time savings, efficiency gains, and enhanced customer engagement—far outweigh the initial learning curve.

Automate your Financing

Looking to integrate seamless financing options into your sales automation strategy? LendCare's easy-to-implement online loan applications make it easy for your customers to pre-qualify for financing right on your website--helping your business boost sales on autopilot. Click here to learn more.

Get approved for financing today!

Get approved for financing today!

Whether you are an existing client or brand new to LendCare, you can access financing for automotive repairs, healthcare (including dental and vision), and trips to the vet.

You can learn more about—and apply for—our current consumer financing programs below.

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